SummerBreak

David Koeth, MFA
Instructional Website

eMail
dkoeth@bakersfieldcollege.edu

Fall 2010 books

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ART B20 Introduction to Digital Arts
CRN 70825

REQUIRED

Illustrator CS4 for Windows and Macintosh: Visual QuickStart Guide
(Paperback)
Paperback: 456 pages
Publisher: Peachpit Press; 1 edition (May 1, 2009)
Language: English
ISBN-10: 032156345X
ISBN-13: 978-0321563453

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ART B23 Advertising Design
CRN 70827

REQUIRED

Advertising by Design: Creating Visual Communications with Graphic Impact
Paperback: 256 pages
Publisher: Wiley (June 9, 2004)
Language: English
ISBN-10: 0471428973
ISBN-13: 978-0471428978

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ART B25 Typography
CRN 70828

REQUIRED

Designing with Type: The Essential Guide to Typography (Paperback)
Paperback: 176 pages
Publisher: Watson-Guptill; 5 edition (May 1, 2006)
Language: English
ISBN-10: 0823014134
ISBN-13: 978-0823014132

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Art B20 - Introduction to Digital Arts

A brief introduction to computers

Macintosh basics

Project 1 - Unity, Variety, Emphasis

Project 2 - Rhythm, Line, Direction

Project 3 - Positive/Negative

Project 4 - Atmospheric Perspective

Project 5 - Linear Perspective and Realism

Project 6 - Fortune Cookie

Project 7 - Logo

Grading Rubrics

 

How to get your first job (AIGA)

How to get an entry level job or internship

Podcast about portfolios, and getting a job

10 places to find design jobs

How to find your first graphic design job

Imageco - how to get a job in graphic design

Bureau of Labor Statistics - Graphic Design

Jobs and careers - adigitaldreamer

What do hiring managers really want to know?

Interview questions you may be asked

What does it take to succeed in design?

Graphic system for the Winter 2010 Olympics

The Brainstormer

Digital Dada

A little Latin

An Eschatological Laundry List

Art B23 - Advertising Graphics

Project 1 - Improvement Ad

Project 2 - Comparison Ad

Project 3 - Public Service Ad

Project 4 - Billboard/Outdoor Ad

Project 5 - Make 'em laugh

Project 6 - Full - Color Ad

Project 7 - The Akron Project

Demographics and Cultural Perspectives

Chapter 1 - Notes

Chapter 2 - Notes

Art B25 - Typography

Project 1 - 5 Classic typefaces

Project 2 - Expressive word

Project 3 - Soup can

Project 4 - Sports team logo

Project 5 - Ransom note

Project 6 - Visually enhanced quote

Project 7 - Semester-long project - Personal display typeface

Project 8 - 4 photos for HelveticaBakersfield - due by mid-term

Semester long project - Personal Typeface

Project 9 [optionall] - Campus Public Service Ad

 

how to make a typeface