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Art B23 - Advertising Graphics | ||
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"Also called comparative advertising, a persuasive advertising technique that demonstrates the superiority of one brand in a product category by comparing it implicitly or explicitly to another brand in the category. Although advertisers may sometimes compare the advertised product to "brand X," the federal trade commission prefers naming competitors in advertisements. However, the advertiser must be careful to show its product in a favorable light and not to disparage or overexpose the competitive product." -Answers.com
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