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Art B23 - Advertising Graphics | ||
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Project description Choose a small to medium sized black and white print ad. These are easily found in newspapers, magazines, etc. Tell me why you think the ad is ineffective. Typical reasons include: Your task is to make this ad better. Take all the text in the ad, and using the same ad size, draw some alternative versions of the ad in your sketchbook. After we have discussed your drawings, bring 5 of them to a finished state on the computer, using Adobe InDesign. When you have 5 finished ads, you will then do some market research. Show these ads to at least 5 different people, and find out which one appeals to them the most. Also find out which one is their least favorite. Ask why. Try to get your interviewees to articulate their feelings and thoughts about the ads. Keep notes of everything they say. When you have figured out which one is the most successful, mount it on a black 10 x 15 matte board and be ready to present in class on September 14. - - - - - - - This entire project will make a nice spread in your portfolio. You can explain to the client the steps taken in completing this project. | Links | |||
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